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Real Business Advice for Wedding Pros

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Episode 25 – What to Do During the Slow Season

Episode 25 - What to Do During the Slow Season

Episode 25: Show Notes

Even though we may FEEL busy all the time, the wedding industry does go through a slow season every year. For most people, it’s between November and February, which is why we are recording this episode in October. We want to get you prepped and ready to make the most of your slow season! Whether it’s checking your systems or creating content for social media, the slow season is the perfect time to give your business a little reset.

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Key Takeaways:

  • Typically the wedding slow season is November through February, so use this time to work on the back end of your business!
  • Things to do during the slow season: Review your systems, draft blog posts, network with your vendor pals.
  • Think of ways to generate additional revenue while your main business is slower.
  • You may be tempted to be lazy during the slow season – don’t!!

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Episode 24 – Using Facebook Pages to Attract Your Ideal Client with Rachel Miller

Episode 24 - Using Facebook Pages to Attract Your Ideal Client with Rachel Miller

Episode 24: Show Notes

We know Facebook is a tricky platform. But guess what? Pretty much everyone is there, so your business should be there too. In this episode we welcome Facebook guru Rachel Miller who has cracked the code of Facebook Page success. She’s sharing a few of her secrets here today, including a few free resources you can use to jump start your Facebook Page back to life.

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Our Guest – Rachel Miller
Episode 24 - Using Facebook Pages to Attract Your Ideal Client with Rachel Miller
Serial online entrepreneur and mom of six kids, Rachel Miller began as a blogger and went on to build audiences ranging in the millions. Not only has she created dozens of virals – she has helped over 30 businesses reach more than 10,000,000 people in a single Facebook post, and has helped over 20,000 page owners grow their audiences in her group, Facebook Page Strategies. Rachel is a published author of multiple books including a best seller that sold more than 100,000 copies, and has had her virals featured on Good Morning America and other national magazines and syndicated shows. She will show you how virals are your businesses‘ awesomesauce!

Key Takeaways:

  • Having a Facebook presence for your business is important because everyone is on Facebook.
  • People come to Facebook because they are bored or want to kill time – we have an opportunity to entertain them.
  • Think of your Facebook Page as a community for your ideal client.
  • Make your Page all about your client, and not about you.

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Episode 23 – How to Make the Most of Attending an Industry Conference

Episode 23 - How to Make the Most of Attending an Industry Conference

Episode 23: Show Notes

When was the last time you attended an educational conference for your biz? Not only is continuing education important for any industry professional, but conferences are a great place to network with your peers and engage in new collaborations. In this episode, Renee and Mindy provide their best tips for preparing for conferences, what to do while you’re there, and how to make the most of all that new information AFTER the conference is over. Plus – we’re sharing how you can see Renee speak at Wedding MBA in November 2018 and where you can meet up with us!

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Key Takeaways:

  • There are several reasons professionals should attend industry conferences.
  • Conferences are not just for education, they are for networking and inspiration as well.
  • Going into the conference with a plan will help you get the most out of it.
  • Learn what you should do AFTER the conference.

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Episode 22 – How to Have a Planned and Pretty Instagram Feed

Episode 22 - How to Have a Planned and Pretty Instagram Feed

Episode 22: Show Notes

We talk a lot about the importance of Instagram for wedding pros, so today we are getting down to the nitty gritty – HOW to actually plan your feed and make it pretty! Tips and tricks, methods we swear by, and lots and lots of app recommendation. Whether you love Instagram or post to it kicking and screaming, this episode will get you motivated to uplevel your IG game!

Key Takeaways:

  • Treat your Instagram not like a social media account but like a living breathing portfolio.
  • It’s good to have an Instagram posting plan, even if it’s very basic.
  • Pay attention to what your followers like!
  • Use a platform like Planoly to help plan out your Instagram posting schedule.

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Episode 21 – 5 Simple Things You Should Never Do on Instagram

Episode 21 - 5 Simple Things You Should Never Do on Instagram

Episode 21: Show Notes

Instagram – our friend and our foe. Kidding! But it does seem that way sometimes, yes? It’s an essential platform for wedding pros, so you’re committed to it. But are you sure you’re doing it “right”? In this episode, we call out 5 mistakes we keep seeing wedding pros make on Instagram – and we tell you how to fix ’em! Are you curious to see if you’ve committed any of these 5 deadly Instagram sins? Let’s go, wedding rockstars!

Key Takeaways:

  • Treat Instagram like a mini-website or a living breathing portfolio of your work. Don’t make your account private.
  • Never, ever post “bad” photos (listen to find out what we mean by that).
  • Don’t give your followers a chance to forget about you.
  • Don’t skimp on the captions.
  • Use hashtags properly.

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Episode 21 - 5 Simple Things You Should Never Do on Instagram