Episode 20: Show Notes
On this weeks episode, we sit down for an honest and actionable chat with Kristin Kaplan, Business Strategist. Kristin walks us through her process for how to set your pricing in a way that sustains your business, your life, and your sanity. We talk about the dreaded undercutting, newbie vendors, and why you need to make a business plan…even if you’ve been in business a while. This episode is chock full of education and empowerment. Let’s dig in!
Our Guest – Kristin Kaplan
Kristin is an entrepreneur, wife, mother of three, and extreme list maker. A northerner by way of Los Angeles, she is now happily settled in Nashville, Tennessee and loves everything about living in Music City. After spending 10 years managing a successful wedding planning company, Stunning Events, she now helps creative entrepreneurs and online experts plan and manage profitable businesses that fit into purpose-driven lives through business management, education, and coaching. She is the writer and creator of The Pricing Workbook, a pricing guide for creative business owners and the co-founder of The Wedding Business Bosses community and The Wedding Business Academy, a 6-month group coaching program for wedding industry creatives.
- The reason for the wide variance in wedding industry pricing is the low-barrier to entry.
- Most new business owners start their business without having any kind of business (or financial) plan!
- Why undercutting the market is bad for both your business and the industry overall.
- Learn how to calculate your pricing by starting with your end goal.
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