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Episode 20 – Pricing Pitfalls to Avoid with Kristin Kaplan

Episode 20 - Pricing Pitfalls to Avoid with Kristin Kaplan

Episode 20: Show Notes

On this weeks episode, we sit down for an honest and actionable chat with Kristin Kaplan, Business Strategist. Kristin walks us through her process for how to set your pricing in a way that sustains your business, your life, and your sanity. We talk about the dreaded undercutting, newbie vendors, and why you need to make a business plan…even if you’ve been in business a while. This episode is chock full of education and empowerment. Let’s dig in!

Our Guest – Kristin Kaplan
Episode 20 - Pricing Pitfalls to Avoid with Kristin Kaplan
Kristin is an entrepreneur, wife, mother of three, and extreme list maker. A northerner by way of Los Angeles, she is now happily settled in Nashville, Tennessee and loves everything about living in Music City. After spending 10 years managing a successful wedding planning company, Stunning Events, she now helps creative entrepreneurs and online experts plan and manage profitable businesses that fit into purpose-driven lives through business management, education, and coaching. She is the writer and creator of The Pricing Workbook, a pricing guide for creative business owners and the co-founder of The Wedding Business Bosses community and The Wedding Business Academy, a 6-month group coaching program for wedding industry creatives.

Key Takeaways:

  • The reason for the wide variance in wedding industry pricing is the low-barrier to entry.
  • Most new business owners start their business without having any kind of business (or financial) plan!
  • Why undercutting the market is bad for both your business and the industry overall.
  • Learn how to calculate your pricing by starting with your end goal.

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Episode 19 – Mentoring vs Coaching vs Masterminds

Episode 19 - Mentoring vs Coaching vs Masterminds

Episode 19: Show Notes

Feel like you need a little guidance in your business but are confused by the options? We’re breaking it down for you! In this episode, Mindy and Renee discuss the difference between a business coach, a mentor, and a mastermind group. Our goal is to help you figure out which one is right for you at any stage of your business. Let’s rock!


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Key Takeaways:

  • There’s a big difference between having a mentor, a coach, or a mastermind group.
  • Sometimes your mentor may not even know you exist (and that’s okay!)
  • Creating a small mastermind with your peers can have huge benefits.
  • Look for group coaching or mastermind memberships online.
  • There are several types of coaches out there – find someone who can serve your needs best!

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Episode 18 – All About Your “About Me” Page

Episode 18 - All About Your "About Me" Page

Episode 18: Show Notes

Today’s episode is All About YOU, Rockstar! Well, it’s about your About website page, and that’s just as good. We walk you through the do’s and don’ts of creating an About You page that helps your potential clients know, like, and trust you. And when they know, like, and trust you … they buy from you. Boom. Let’s get to it!

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Key Takeaways:

  • Your “About Me” page should tell the visitor about you and your business.
  • Keep your ideal client in mind when writing your “About Me” page.
  • Write your “About Me” page in the first person.
  • Keep it fun and show some personality!
  • Bonus points for video.

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Episode 17 – Using Pinterest to Boost Your Business

Episode 17 – Using Pinterest to Boost Your Business

Episode 17: Show Notes

Rockstars, tell the truth…are you still pinning recipes you may never make or home decor ideas to Pinterest, but nothing else? Did you know that Pinterest is a VERY powerful search engine that can push your biz to the 1st page of Google? Jessica Carrillo of Art and Soul Events is our guest today, and we are talking All Things Pinterest – specifically, Using Pinterest to Boost Your Biz! Let’s get to it!

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Our Guest – Jessica Carrillo, Owner of Art & Soul Events
Art & Soul Events Jessica Carrillo
Jessica Carrillo is the Owner of Art & Soul Events, a Southern California based Wedding and Event Planning Company. She specializes in designing artsy & soulful weddings in unconventional venues for her bold, rebellious, and creative couples. She founded LA Wedding Vendors & Creatives and she is also a Leader for the Los Angeles chapter of The Rising Tide Society. She’s a social media enthusiast and during her time as a Regional Director of Rising Tide & HoneyBook she developed their Pinterest strategy and managed their Instagram Stories Takeovers. When she’s not hosting a meet-up or teaching a Pinterest class you might find her at a concert, comedy show, boozy brunch, pilates class, or on a Disneyland adventure.

Key Takeaways:

  • Pinterest is not a social network, it’s a search engine!
  • Pinterest is a great way to get eyeballs on your website.
  • Pinterest and blogging go hand-in-hand.
  • Collage descriptive images do very well on Pinterest.

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Episode 16 – From Scary to Sexy: Basic SEO Tips for Biz Owners

Episode 16 - From Scary to Sexy: Basic SEO Tips for Biz Owners

Episode 16: Show Notes

Is SEO something that feels like a mystery to you? Are you just ignoring it, hoping it goes away? SEO isn’t scary, we promise. In fact, we are making SEO sexy in this episode! Well, as sexy as Search Engine Optimization can get. Join us for beginning tips and encouragement to get your SEO game off the ground!

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Key Takeaways:

  • SEO – Search Engine Optimization – is how well your website ranks on search engines such as Google, Bing, or Yahoo.
  • The best SEO comes organically. Don’t try to fake it or force it.
  • The first step for SEO is to come up with your keyword or key phrase.
  • There are several easy steps you can take to help your SEO.

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Episode 16 - From Scary to Sexy: Basic SEO Tips for Biz Owners