Rock Your Wedding Biz HomepageRock Your Wedding Biz

Real Business Advice for Wedding Pros

Episodes

By Leave a Comment

Episode 47: Working with Gen Z

Episode 47: Working with Gen Z

Episode 47: Show Notes

Just when you were getting used to Millennials … here comes Gen Z! Gen Z will be the next generation to get married, and they are SO different than Millennials. They are digital natives, hard workers, video bingers, and they crave authenticity and philanthropy. Listen in and learn how you can position your business to appeal to this up and coming group of potential clients. Marketing to Gen Z is a whole new game! Trust us, this episode is a Do Not Miss!


Listen on AppleListen on Google Play Music

Key Takeaways:

  • Gen Z is the generation born between 1996 and 2015 (ish), the oldest Gen Z’ers are about 23 years old, currently.
  • Gen Z is the first generation of digital natives. They don’t remember a time before cell phones!
  • YouTube is their search engine of choice. If you excel on video, consider a YouTube channel as one of your marketing pipelines.
  • Gen Z was raised with diversity as the norm. They will be the most diverse generation in history.

We Mentioned:
(This section may contain affiliate links)

Thanks for Listening!

To help us out …

Episode 47: Working with Gen Z

By Leave a Comment

Episode 46: Understanding Taxes for Your Business

Episode 46: Understanding Taxes for Your Business

Episode 46: Understanding Taxes for Your Business

Today we’re talking about taxes. Go put yourself a glass of wine! Or grab a cupcake or something. If you have tax questions (and we know you do!), we have answers! Our special guest, Braden Drake, LOVES talking about taxes, and we love Braden, so let’s get to it!
Listen on AppleListen on Google Play Music

Our Guest – Braden Drake


Braden Drake is your gay best friend, but an attorney who can also do your taxes. He is the owner of Braden Drake Law, where he helps creatives with business formation, copyright, trademark, contracts, and tax. He also owns Creativepreneur Community, an online resource for contract templates, courses, freebies, guides, and all of the resources creatives need to get legally legit.

Key Takeaways:

  • Do you have a hobby or a business? If you are bringing in money, you have a business. And you have taxable income.
  • If you are making a full faith effort to have a business, you don’t need to turn a profit in the first few years to get deductions.
  • If you earn at least $400 in income that is subject to self-employment tax, you have to claim that on your tax return.
  • How taxes work: full-time income – expenses – standard deduction – adjustments = taxable income
  • Your taxable income determines your tax bracket, which also determines your percentage of taxes paid
  • Be sure you are tracking your mileage to get the most deduction.
  • Quarterly Taxes: It’s best to pay your taxes quarterly in April, June, September & January.

We Mentioned:
(This section may contain affiliate links)

Thanks for Listening!

To help us out …

By Leave a Comment

Episode 45: Creating an Overwhelm-Smashing Marketing Plan

Episode 45: Creating an Overwhelm-Smashing Marketing Plan

Episode 45: Show Notes

The old adage “If you build it they will come” is only true for that baseball movie. With your wedding biz, you have to build it, run it, and then learn how to shine a spotlight on it … yourself. If you’re currently winging your marketing plan (or if you don’t have one at all, no shame!) THIS is the episode for you! Heidi Thompson is our very special guest, and she breaks this ish down for you into 5 easy steps. Get ready, Rockstars, because after you put Heidi’s tips into action, you are going to have so many leads you won’t know what to do with yourself. But ya gotta do the work, yeah? Yeah. Let’s get it!


Listen on AppleListen on Google Play Music

Our Guest – Heidi Thompson

Heidi Thompson headshot Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.

You can also join her and thousands of other wedding professionals just like you in The Evolve Your Wedding Business Facebook Community.

Key Takeaways:

  • Marketing is a whole lot easier and more effective when you have a solid plan.
  • Break down your marketing plan into four easy steps to avoid overwhelm.
  • The most important part of your marketing plan is research, including knowing your ideal client.
  • Having a marketing plan will help you avoid shiny object syndrome.

We Mentioned:
(This section may contain affiliate links)

Thanks for Listening!

Come meet us in person! 

Alt Summit (Alt Oasis), Palm Springs – March 24-29, 2019 Use code: ROCK for $50 off your ticket!
WeddingMBA, Las Vegas – October 14-16

To help us out …

Episode 45: Creating an Overwhelm-Smashing Marketing Plan

By Leave a Comment

Episode 44: Using Stock Photos for Your Business

Episode 44: Using Stock Photos for Your Business

Episode 44: Show Notes

We all know we should be creating content pretty much 24/7. But what do you do when you don’t have enough photos to show off your skills? This week we chat with Serena Waller, owner of Pops of Pretty, a new stock photo service specifically for wedding pros! Have you ever used stock photos before? Not sure how to start? Serena gives us her best tips and tricks on how to use stock photos to organically express you and your brand, and you guys, this is GOLD. Listen now!



Listen on AppleListen on Google Play Music
Our Guest – Serena Waller
Rock Your Wedding Biz - Using Stock Photos for Your Business
Serena began her career in the wedding industry as a catering sales manager. After several years working with venues, she moved into hospitality sales management where she helped train and develop sales leaders for fortune 500 companies. After settling into married & parenting life, she came back to the wedding industry via a publication company with a wedding magazine. During this time, she identified a need for industry professionals to develop and maintain a consistent online presence for today’s couples. She’s a taco-loving, coffee drinking, nap obsessed #boymom (of one) and wife that enjoys hiking, traveling, camping, yoga, flowers, organizing, reading, online shopping, dreaming big and most currently, Orange Theory Fitness. She loves bubbly (champagne, sparkling water and beer) and is always up for an adventure. And she has the world’s biggest sweet tooth and thinks the best part about a wedding, aside from the cake, is the moment a couple locks eyes for the first time from one end of the aisle to the other. She also happens to still cry at every wedding – even the ones she only sees pictures of.

Key Takeaways:

  • Stock photos are a great way to supplement your content on social media and blog posts.
  • Be sure to add your own caption when you post a stock photo; you can tell a personal story even if you didn’t take the photo!
  • When you don’t know what to say in your IG comment, default to education. There can never be enough thought leadership in the wedding industry!
  • You cannot just use any photo you find on Google!
  • When you license a stock photo you can edit it to match your branding.

We Mentioned:
(This section may contain affiliate links)

Come see us in person! 

Alt Summit (Alt Oasis), Palm Springs – March 24-29, 2019 Use code: ROCK for $50 off your ticket!
WeddingMBA, Las Vegas – October 14-16

Thanks for Listening!

To help us out …

Episode 44: Using Stock Photos for Your Business

By Leave a Comment

Episode 43: How to Rock Your Instagram Stories

Episode 43: How to Rock Your Instagram Stories

Episode 43: Show Notes

Be honest: How much time today did you spend looking at other people’s Instagram Stories?? Yeah, we feel you. But IG Stories aren’t just for your viewing pleasure – they are also a goldmine for content creation. If you’ve been shy on IG Stories, NOW is the time to get in the game! Mindy breaks it all down for you- from just the basics to more advanced techniques, including what to post, how to find your analytics, and best tips and tricks. In fact, when you tune in to today’s episode, take a screenshot, post it to you IG Stories, and tag us! Boom! There ya go, you’re on your way to IG stardom! Let’s dive in, rockstars!



Listen on AppleListen on Google Play Music
Key Takeaways:
  • Instagram Stories is like a social media platform within a platform!
  • Stories are ephemeral content; they disappear after 24 hours.
  • Stories are a great way to connect with your followers, and develop that “know, like, and trust” factor.
  • Don’t overthink your Stories – be unpolished and authentic.
  • Use the analytics to learn what your followers like and dislike.

We Mentioned:
(This section may contain affiliate links)

Come see us in person! 

Alt Summit (Alt Oasis), Palm Springs – March 24-29, 2019 Use code: ROCK for $50 off your ticket!
WeddingMBA, Las Vegas – October 14-16

Thanks for Listening!

To help us out …

Episode 43: How to Rock Your Instagram Stories