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Episode 27 – How to Deal with Scary Clients

Episode 27 - How to Deal with Scary Clients

Episode 27: Show Notes

We are tackling a spooky topic for this week’s episode: Managing scary clients. Sometimes you can’t avoid being in a situation with a difficult client so we’re chatting all about it, including how to break up with a client if absolutely necessary.

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Key Takeaways:

  • Scary (aka difficult) clients are going to pop up now and then.
  • The first step to avoiding a problem client is to be clear on your business core values.
  • Careful language is one way to diffuse or avoid a problem situation.
  • Sometimes breaking up with a client is the best thing to do for yourself and them.

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Episode 27 - How to Deal with Scary Clients

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Episode 26 – Why You Need to Collect Emails for Your Business

Episode 26 - Why You Need to Collect Emails for Your Business

Episode 26: Show Notes

Here’s what we know for sure: 1. Chocolate cures everything 2. Disneyland is the happiest place on Earth. 3. If you’re not building an email list, you’re missing out on a major opportunity to uplevel your biz. If Instagram disappeared tomorrow, how would you contact your fans? Uh huh. Exactly. Email list building is SO important for wedding pros, and Cristina Barragan walks us through her simple and,  dare we say, easy process for building her list. Best of all, she does it without every using the dreaded word “newsletter”!  This is a must-listen episode for everyone, at any stage of business.


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Our Guest – Cristina Barragan, Owner of Posh Peony Floral & Event Design

Episode 26 - Why You Need to Collect Emails for Your Business
Cristina Barragan is the Owner and Chief Creative Officer at Posh Peony. In 2005, she started teaching elementary education and at the same time, launched her floral design business as a household hobby, never imagining the growth it would have in the following years! Today, Posh Peony is known for producing luxury and lush floral designs with an emphasis in personalization and an elevated client experience. She runs a boutique style studio that provides full-service design and educational workshops at a local and international level. Her work has been featured numerous times in prominent publications such as Martha Stewart Weddings, Style Me Pretty, Green Wedding Shoes, and many more. With no formal training or education, she has been able to grow and scale her business which has allowed her to pursue her love of teaching in the event industry. Through her florist online community; Fleursociety, she has been able to empower floral designers and entrepreneurs on how to build better businesses with her online courses and LIVE events. Her passion for education manifested in her presidential role with the Event Planners Association for 4 years and later bridged the #communityovercompetition movement by starting the Los Angeles Chapter of Rising Tide Society in 2015 and has since then moved on to lead the Inland Empire group currently. Her past speaking engagements include: Fleursociety Summit, Email Marketing Summit, Mornings with Mayesh, HoneyBook, Tide Talk LA, Rising Tide Summit, and the Rising Tide Leadership Retreat. She has contributed to publications such as Team Flower, Curate, Belong Magazine, HoneyBook, and Rising Tide Society.

Key Takeaways:

  • Why wedding professionals should maintain an email list.
  • How to use a series of welcome emails to get potential clients to know, like, and trust you.
  • The key tools for growing your list.
  • Best practices for creating irresistible emails!

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Episode 26 - Why You Need to Collect Emails for Your Business

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Episode 25 – What to Do During the Slow Season

Episode 25 - What to Do During the Slow Season

Episode 25: Show Notes

Even though we may FEEL busy all the time, the wedding industry does go through a slow season every year. For most people, it’s between November and February, which is why we are recording this episode in October. We want to get you prepped and ready to make the most of your slow season! Whether it’s checking your systems or creating content for social media, the slow season is the perfect time to give your business a little reset.

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Key Takeaways:

  • Typically the wedding slow season is November through February, so use this time to work on the back end of your business!
  • Things to do during the slow season: Review your systems, draft blog posts, network with your vendor pals.
  • Think of ways to generate additional revenue while your main business is slower.
  • You may be tempted to be lazy during the slow season – don’t!!

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Episode 24 – Using Facebook Pages to Attract Your Ideal Client with Rachel Miller

Episode 24 - Using Facebook Pages to Attract Your Ideal Client with Rachel Miller

Episode 24: Show Notes

We know Facebook is a tricky platform. But guess what? Pretty much everyone is there, so your business should be there too. In this episode we welcome Facebook guru Rachel Miller who has cracked the code of Facebook Page success. She’s sharing a few of her secrets here today, including a few free resources you can use to jump start your Facebook Page back to life.

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Our Guest – Rachel Miller
Episode 24 - Using Facebook Pages to Attract Your Ideal Client with Rachel Miller
Serial online entrepreneur and mom of six kids, Rachel Miller began as a blogger and went on to build audiences ranging in the millions. Not only has she created dozens of virals – she has helped over 30 businesses reach more than 10,000,000 people in a single Facebook post, and has helped over 20,000 page owners grow their audiences in her group, Facebook Page Strategies. Rachel is a published author of multiple books including a best seller that sold more than 100,000 copies, and has had her virals featured on Good Morning America and other national magazines and syndicated shows. She will show you how virals are your businesses‘ awesomesauce!

Key Takeaways:

  • Having a Facebook presence for your business is important because everyone is on Facebook.
  • People come to Facebook because they are bored or want to kill time – we have an opportunity to entertain them.
  • Think of your Facebook Page as a community for your ideal client.
  • Make your Page all about your client, and not about you.

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Episode 23 – How to Make the Most of Attending an Industry Conference

Episode 23 - How to Make the Most of Attending an Industry Conference

Episode 23: Show Notes

When was the last time you attended an educational conference for your biz? Not only is continuing education important for any industry professional, but conferences are a great place to network with your peers and engage in new collaborations. In this episode, Renee and Mindy provide their best tips for preparing for conferences, what to do while you’re there, and how to make the most of all that new information AFTER the conference is over. Plus – we’re sharing how you can see Renee speak at Wedding MBA in November 2018 and where you can meet up with us!

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Key Takeaways:

  • There are several reasons professionals should attend industry conferences.
  • Conferences are not just for education, they are for networking and inspiration as well.
  • Going into the conference with a plan will help you get the most out of it.
  • Learn what you should do AFTER the conference.

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Episode 23 - How to Make the Most of Attending an Industry Conference