Rock Your Wedding Biz HomepageRock Your Wedding Biz

Real Business Advice for Wedding Pros

Episodes

By Leave a Comment

Episode 49: Do NOT Price Shop Your Competition!

Episode 49: Do NOT Price Shop Your Competition!

Episode 49: Do NOT Price Shop Your Competition!

Raise your hand if you’ve ever been told the best way to set your price is to find out what others in your market are charging. Yeah, it used to be the way people did business. But honestly? It’s an outdated and old fashioned way to set your prices. More importantly, it’s completely inaccurate. We break down what you should do instead, and set you up for financial success! Also, listen to the end because we have a cool announcement – we are starting a Book Club, and we picked our first book. Listen in to get all the details!



Listen on AppleListen on Google Play Music

Key Takeaways:

  • Instead of basing your pricing on your fellow vendor’s rates, you need to do the work to figure out what YOU need to be charging.
  • Price Shopping is an old-fashioned, outdated method.
  • Strive to have honest conversations about price with your fellow vendors.
  • Once you have other vendor’s pricing information, do not use that info to undercut them.

We Mentioned:

**BOOK CLUB**
(This section contains affiliate links)

We are reading “The Big Leap” for our very first book club selection, and will discuss it during our April 24 episode! If you would like to read along with us, you can purchase a copy of the book through Amazon here:

Thanks for Listening!

To help us out …

Episode 49: Do NOT Price Shop Your Competition!

By Leave a Comment

Episode 48: How to Do a Brand Refresh

Episode 48: How to Do a Brand Refresh

Episode 48: Show Notes

We’re sure that by now, you’ve peeped The Knot’s new logo and branding. And we’re pretty sure you have feelings about it. We know we do! On this week’s episode, we talk about how to do a Brand Refresh – which is JUST what The Knot just did. A slight tweak to your logo, colors, tag line, or even just changing up the font can make a huge difference in your biz. We dive in deep and give you actionable steps to give your brand a mini-makeover! Listen in and buy a new lipstick for your brand!



Listen on AppleListen on Google Play Music

Key Takeaways:

  • A brand refresh is like a mini-makeover for your brand: a new logo, a new color story, a new tag line. And maybe just one of these, not all.
  • Poll your colleagues, friends, and former clients and ask them for three words that describe your brand and your business. Does this align with your branding?
  • Consumers become very brand loyal. Changing your logo might inspire strong feelings in your audience, which isn’t a bad thing.
  • Consider changing all the photos on your website, as a brand refresh.
  • Also, consider writing a new brand story. Refreshing the copy (the words) on your website is also a brand refresh!
  • Ask: “If my logo were a person, what would it say?”

We Mentioned:
(This section may contain affiliate links)

Thanks for Listening!

To help us out …

By Leave a Comment

Episode 47: Working with Gen Z

Episode 47: Working with Gen Z

Episode 47: Show Notes

Just when you were getting used to Millennials … here comes Gen Z! Gen Z will be the next generation to get married, and they are SO different than Millennials. They are digital natives, hard workers, video bingers, and they crave authenticity and philanthropy. Listen in and learn how you can position your business to appeal to this up and coming group of potential clients. Marketing to Gen Z is a whole new game! Trust us, this episode is a Do Not Miss!


Listen on AppleListen on Google Play Music

Key Takeaways:

  • Gen Z is the generation born between 1996 and 2015 (ish), the oldest Gen Z’ers are about 23 years old, currently.
  • Gen Z is the first generation of digital natives. They don’t remember a time before cell phones!
  • YouTube is their search engine of choice. If you excel on video, consider a YouTube channel as one of your marketing pipelines.
  • Gen Z was raised with diversity as the norm. They will be the most diverse generation in history.

We Mentioned:
(This section may contain affiliate links)

Thanks for Listening!

To help us out …

Episode 47: Working with Gen Z

By Leave a Comment

Episode 46: Understanding Taxes for Your Business

Episode 46: Understanding Taxes for Your Business

Episode 46: Understanding Taxes for Your Business

Today we’re talking about taxes. Go put yourself a glass of wine! Or grab a cupcake or something. If you have tax questions (and we know you do!), we have answers! Our special guest, Braden Drake, LOVES talking about taxes, and we love Braden, so let’s get to it!
Listen on AppleListen on Google Play Music

Our Guest – Braden Drake


Braden Drake is your gay best friend, but an attorney who can also do your taxes. He is the owner of Braden Drake Law, where he helps creatives with business formation, copyright, trademark, contracts, and tax. He also owns Creativepreneur Community, an online resource for contract templates, courses, freebies, guides, and all of the resources creatives need to get legally legit.

Key Takeaways:

  • Do you have a hobby or a business? If you are bringing in money, you have a business. And you have taxable income.
  • If you are making a full faith effort to have a business, you don’t need to turn a profit in the first few years to get deductions.
  • If you earn at least $400 in income that is subject to self-employment tax, you have to claim that on your tax return.
  • How taxes work: full-time income – expenses – standard deduction – adjustments = taxable income
  • Your taxable income determines your tax bracket, which also determines your percentage of taxes paid
  • Be sure you are tracking your mileage to get the most deduction.
  • Quarterly Taxes: It’s best to pay your taxes quarterly in April, June, September & January.

We Mentioned:
(This section may contain affiliate links)

Thanks for Listening!

To help us out …

By Leave a Comment

Episode 45: Creating an Overwhelm-Smashing Marketing Plan

Episode 45: Creating an Overwhelm-Smashing Marketing Plan

Episode 45: Show Notes

The old adage “If you build it they will come” is only true for that baseball movie. With your wedding biz, you have to build it, run it, and then learn how to shine a spotlight on it … yourself. If you’re currently winging your marketing plan (or if you don’t have one at all, no shame!) THIS is the episode for you! Heidi Thompson is our very special guest, and she breaks this ish down for you into 5 easy steps. Get ready, Rockstars, because after you put Heidi’s tips into action, you are going to have so many leads you won’t know what to do with yourself. But ya gotta do the work, yeah? Yeah. Let’s get it!


Listen on AppleListen on Google Play Music

Our Guest – Heidi Thompson

Heidi Thompson headshot Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.

You can also join her and thousands of other wedding professionals just like you in The Evolve Your Wedding Business Facebook Community.

Key Takeaways:

  • Marketing is a whole lot easier and more effective when you have a solid plan.
  • Break down your marketing plan into four easy steps to avoid overwhelm.
  • The most important part of your marketing plan is research, including knowing your ideal client.
  • Having a marketing plan will help you avoid shiny object syndrome.

We Mentioned:
(This section may contain affiliate links)

Thanks for Listening!

Come meet us in person! 

Alt Summit (Alt Oasis), Palm Springs – March 24-29, 2019 Use code: ROCK for $50 off your ticket!
WeddingMBA, Las Vegas – October 14-16

To help us out …

Episode 45: Creating an Overwhelm-Smashing Marketing Plan