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Real Business Advice for Wedding Pros

Episodes

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Episode 22 – How to Have a Planned and Pretty Instagram Feed

Episode 22 - How to Have a Planned and Pretty Instagram Feed

Episode 22: Show Notes

We talk a lot about the importance of Instagram for wedding pros, so today we are getting down to the nitty gritty – HOW to actually plan your feed and make it pretty! Tips and tricks, methods we swear by, and lots and lots of app recommendation. Whether you love Instagram or post to it kicking and screaming, this episode will get you motivated to uplevel your IG game!

Key Takeaways:

  • Treat your Instagram not like a social media account but like a living breathing portfolio.
  • It’s good to have an Instagram posting plan, even if it’s very basic.
  • Pay attention to what your followers like!
  • Use a platform like Planoly to help plan out your Instagram posting schedule.

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Episode 21 – 5 Simple Things You Should Never Do on Instagram

Episode 21 - 5 Simple Things You Should Never Do on Instagram

Episode 21: Show Notes

Instagram – our friend and our foe. Kidding! But it does seem that way sometimes, yes? It’s an essential platform for wedding pros, so you’re committed to it. But are you sure you’re doing it “right”? In this episode, we call out 5 mistakes we keep seeing wedding pros make on Instagram – and we tell you how to fix ’em! Are you curious to see if you’ve committed any of these 5 deadly Instagram sins? Let’s go, wedding rockstars!

Key Takeaways:

  • Treat Instagram like a mini-website or a living breathing portfolio of your work. Don’t make your account private.
  • Never, ever post “bad” photos (listen to find out what we mean by that).
  • Don’t give your followers a chance to forget about you.
  • Don’t skimp on the captions.
  • Use hashtags properly.

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Episode 20 – Pricing Pitfalls to Avoid with Kristin Kaplan

Episode 20 - Pricing Pitfalls to Avoid with Kristin Kaplan

Episode 20: Show Notes

On this weeks episode, we sit down for an honest and actionable chat with Kristin Kaplan, Business Strategist. Kristin walks us through her process for how to set your pricing in a way that sustains your business, your life, and your sanity. We talk about the dreaded undercutting, newbie vendors, and why you need to make a business plan…even if you’ve been in business a while. This episode is chock full of education and empowerment. Let’s dig in!

Our Guest – Kristin Kaplan
Episode 20 - Pricing Pitfalls to Avoid with Kristin Kaplan
Kristin is an entrepreneur, wife, mother of three, and extreme list maker. A northerner by way of Los Angeles, she is now happily settled in Nashville, Tennessee and loves everything about living in Music City. After spending 10 years managing a successful wedding planning company, Stunning Events, she now helps creative entrepreneurs and online experts plan and manage profitable businesses that fit into purpose-driven lives through business management, education, and coaching. She is the writer and creator of The Pricing Workbook, a pricing guide for creative business owners and the co-founder of The Wedding Business Bosses community and The Wedding Business Academy, a 6-month group coaching program for wedding industry creatives.

Key Takeaways:

  • The reason for the wide variance in wedding industry pricing is the low-barrier to entry.
  • Most new business owners start their business without having any kind of business (or financial) plan!
  • Why undercutting the market is bad for both your business and the industry overall.
  • Learn how to calculate your pricing by starting with your end goal.

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Episode 19 – Mentoring vs Coaching vs Masterminds

Episode 19 - Mentoring vs Coaching vs Masterminds

Episode 19: Show Notes

Feel like you need a little guidance in your business but are confused by the options? We’re breaking it down for you! In this episode, Mindy and Renee discuss the difference between a business coach, a mentor, and a mastermind group. Our goal is to help you figure out which one is right for you at any stage of your business. Let’s rock!


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Key Takeaways:

  • There’s a big difference between having a mentor, a coach, or a mastermind group.
  • Sometimes your mentor may not even know you exist (and that’s okay!)
  • Creating a small mastermind with your peers can have huge benefits.
  • Look for group coaching or mastermind memberships online.
  • There are several types of coaches out there – find someone who can serve your needs best!

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Episode 18 – All About Your “About Me” Page

Episode 18 - All About Your "About Me" Page

Episode 18: Show Notes

Today’s episode is All About YOU, Rockstar! Well, it’s about your About website page, and that’s just as good. We walk you through the do’s and don’ts of creating an About You page that helps your potential clients know, like, and trust you. And when they know, like, and trust you … they buy from you. Boom. Let’s get to it!

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Key Takeaways:

  • Your “About Me” page should tell the visitor about you and your business.
  • Keep your ideal client in mind when writing your “About Me” page.
  • Write your “About Me” page in the first person.
  • Keep it fun and show some personality!
  • Bonus points for video.

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Episode 18 - All About Your "About Me" Page