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Episode 44: Using Stock Photos for Your Business

Episode 44: Using Stock Photos for Your Business

Episode 44: Show Notes

We all know we should be creating content pretty much 24/7. But what do you do when you don’t have enough photos to show off your skills? This week we chat with Serena Waller, owner of Pops of Pretty, a new stock photo service specifically for wedding pros! Have you ever used stock photos before? Not sure how to start? Serena gives us her best tips and tricks on how to use stock photos to organically express you and your brand, and you guys, this is GOLD. Listen now!



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Our Guest – Serena Waller
Rock Your Wedding Biz - Using Stock Photos for Your Business
Serena began her career in the wedding industry as a catering sales manager. After several years working with venues, she moved into hospitality sales management where she helped train and develop sales leaders for fortune 500 companies. After settling into married & parenting life, she came back to the wedding industry via a publication company with a wedding magazine. During this time, she identified a need for industry professionals to develop and maintain a consistent online presence for today’s couples. She’s a taco-loving, coffee drinking, nap obsessed #boymom (of one) and wife that enjoys hiking, traveling, camping, yoga, flowers, organizing, reading, online shopping, dreaming big and most currently, Orange Theory Fitness. She loves bubbly (champagne, sparkling water and beer) and is always up for an adventure. And she has the world’s biggest sweet tooth and thinks the best part about a wedding, aside from the cake, is the moment a couple locks eyes for the first time from one end of the aisle to the other. She also happens to still cry at every wedding – even the ones she only sees pictures of.

Key Takeaways:

  • Stock photos are a great way to supplement your content on social media and blog posts.
  • Be sure to add your own caption when you post a stock photo; you can tell a personal story even if you didn’t take the photo!
  • When you don’t know what to say in your IG comment, default to education. There can never be enough thought leadership in the wedding industry!
  • You cannot just use any photo you find on Google!
  • When you license a stock photo you can edit it to match your branding.

We Mentioned:
(This section may contain affiliate links)

Come see us in person! 

Alt Summit (Alt Oasis), Palm Springs – March 24-29, 2019 Use code: ROCK for $50 off your ticket!
WeddingMBA, Las Vegas – October 14-16

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Episode 44: Using Stock Photos for Your Business

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Episode 43: How to Rock Your Instagram Stories

Episode 43: How to Rock Your Instagram Stories

Episode 43: Show Notes

Be honest: How much time today did you spend looking at other people’s Instagram Stories?? Yeah, we feel you. But IG Stories aren’t just for your viewing pleasure – they are also a goldmine for content creation. If you’ve been shy on IG Stories, NOW is the time to get in the game! Mindy breaks it all down for you- from just the basics to more advanced techniques, including what to post, how to find your analytics, and best tips and tricks. In fact, when you tune in to today’s episode, take a screenshot, post it to you IG Stories, and tag us! Boom! There ya go, you’re on your way to IG stardom! Let’s dive in, rockstars!



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Key Takeaways:
  • Instagram Stories is like a social media platform within a platform!
  • Stories are ephemeral content; they disappear after 24 hours.
  • Stories are a great way to connect with your followers, and develop that “know, like, and trust” factor.
  • Don’t overthink your Stories – be unpolished and authentic.
  • Use the analytics to learn what your followers like and dislike.

We Mentioned:
(This section may contain affiliate links)

Come see us in person! 

Alt Summit (Alt Oasis), Palm Springs – March 24-29, 2019 Use code: ROCK for $50 off your ticket!
WeddingMBA, Las Vegas – October 14-16

Thanks for Listening!

To help us out …

Episode 43: How to Rock Your Instagram Stories

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Episode 42: How to Handle a Canceled Wedding

Episode 42: How to Handle a Canceled Wedding

Episode 42: Show Notes

Happy Valentine’s Day, lovers! Or should we say … anti-Valentine’s Day? On this episode we are covering a topic that doesn’t get a lot of love: What to do when a client wants (or needs) to postpone or cancel their wedding. There are a variety of reasons why a client might need to cancel their event, and none of them are good. How you handle a canceled event depends mainly on the circumstances, and what your contract states. So grab some chocolates and champagne and settle in for some tough but necessary wedding biz education.



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Key Takeaways:

  • What is the line between therapist and wedding pro?
  • What is the vendor’s responsibility when a client cancels?
  • Be sure your contract covers cancellations.
  • If money is due to you, you’ll have to determine if it’s worth it to pursue collection.

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Episode 42: How to Handle a Canceled Wedding

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Episode 41: How to Safeguard Your Biz Against the Unexpected

Episode 41: How to Safeguard Your Biz Against the Unexpected

Episode 41: Show Notes

Have you ever stopped to think about what would happen if you were suddenly unable to work? It’s a scary thought, right? Well, it’s what happened to this weeks guest, wedding planner Margaux Fraise, and she’s here to tell us how she not only survived but thrived – and overcame her emergency situation. With a little forethought and preparation, you can safeguard your biz against the unexpected as well. Find out how, right now!



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Our Guest – Margaux Fraisé

Margaux is the Owner + Creative Director or Harmony Creative Studio, a boutique wedding planning firm located in Los Angeles, California. She loves minimal style with a twist, anything chocolate and watching episodes of ‘The West Wing” over and over. She has been happily married to her husband Chad since 2012, and together they have an adorable terrier mix named Clarence who basically runs their life. She is also a Wedding Biz Educator + Motivational Speaker, ‘ENTJ’ and recovering fashion addict. You can find Margaux on Instagram here.

Key Takeaways:

  • Evaluate the health of your business (workflow, employees, systems, finances).
  • Figure out your business insurance needs. Don’t wait until an emergency happens to ensure anything you need to do your job – physical equipment especially.
  • Work with an insurance broker to determine your specific insurance needs – both business insurance and medical insurance.
  • Prepare! Make sure your systems and processes are in order in case of emergency.
  • Take a good, long look at your contract. Make sure you have language that specifically addresses emergencies (force majuere, etc).
  • Figure out how to alter your day-to-day behavior to stay positive and productive.
  • Once you are out of the woods with your emergency situation, be sure to reflect on what you can do to prepare for the future.
  • Re-asses your business needs and wants and go back to the beginning: Evaluation.

We Mentioned:
(This section may contain affiliate links)

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Episode 41: How to Safeguard Your Biz Against the Unexpected

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Episode 40: Working on the Go

Episode 40: Working on the Go

Episode 40: Show Notes

Raise your hand if you walk away from your laptop only to pick up your phone and continue working. Yeah, us too. Since we now carry pocket computers around with us all day, this week we are talking about our fave apps for working on the go. Because you know you’re going to be working, so you may as well maximize your awesomeness. From emails to photo editing to responding to client reviews, we’ve got an app for you! Let’s go Rockstars!

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Key Takeaways:

  • There are so many ways you can use your mobile device to stay connected to your business.
  • Set up your mobile signature to indicate that you are responding on the go.
  • Use business apps like Google My Business and the WeddingWire for Business to respond to client reviews
  • Keep a running list of hashtags in your Notes app.
  • Keep all of your apps grouped together by type – especially all of your Social Media apps
  • Use the Facebook Pages app to work on your page without all the noise of the full Facebook app.
  • Working via mobile is both a blessing and a curse – be sure to set your own office hours and don’t work 24/7.

We Mentioned:
(This section may contain affiliate links)

Our IG Accounts! 

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Episode 40: Working on the Go