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Episode 54: Why Styling and Design Matter for Your Events

Episode 54: Why Styling and Design Matter for Your Events

Episode 54: Why Style and Design Matter for Your Events

Wedding pros, how much do you know about design? How about the proper way to set a table? Or, maybe you’re wondering why this matters? Good design is part form, part function, and absolutely can be learned … or refined. We are joined today by Robin Baab Olascoaga of Ro & Co. Events, who breaks down the elements of design, how to shepherd your clients along their design journey, and how to refine your own design eye – whether you’re a planner, photographer, florist, or any other wedding pro. Let’s get visual, intentional, and dive into this week’s awesome episode! Let’s go, Rock Stars!



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Our Guest – Robin Baab Olascoaga

Episode 54: Why Styling and Design Matter for Your Events
Photo by Emily Jane Photography

Robin Baab Olascoaga is the Founder, Creative Director, and Principal Planner at Ro & Co. Events, a Los Angeles-based, event planning, design, and production company. Her degree in journalism and 20+ year career in hospitality and creative professional services (architecture, package design and image consulting) prepared her for her ultimate dream job of planning and designing events. After producing hundreds of events, her mission remains the same: to infuse heart, soul, care, and intention into every moment and to use thoughtful hospitality and meticulous attention to detail to create extraordinary experiences for those celebrating.

Robin’s expertise and events have been featured in the top wedding and lifestyle publications including Martha Stewart Weddings, Brides, The Knot, C Weddings, Destination I Do, Refinery 29, My Domaine, Glamour, Style Me Pretty, Green Wedding Shoes, 100 Layer Cake and many more.

As a strong believer in building community over competition, Robin’s passion is to share her decade of wisdom in the event industry with the next crop of emerging planners, event professionals, and entrepreneurs. Her new E-Course: Creative & Resourceful Tablescape Design and Styling helps event professionals up their tablescape game, and their credibility, in the industry.

Key Takeaways:

  • Why you can’t just focus on “the pretty” when designing an event.
  • The three key components that will elevate any event.
  • Find out what the intangible elements of an event are, and why they matter.
  • Tips to elevate the design of a tablescape when you’re on a tight budget.


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Episode 54: Why Styling and Design Matter for Your Events

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Episode 53: How to Intentionally Submit to Blogs

Episode 53: How to Intentionally Submit to Blogs

Episode 53: How to Intentionally Submit to Blogs with Sarah Love

Photographers, listen up! This one is for you! (um, and also planners and anyone who wants to be published … so … everyone.) Today we welcome our special guest, Creative Consultant Sarah Love, formerly of The Knot, to teach us all about submitting your real weddings to blogs. We all know that getting featured is essential to a successful and profitable wedding business, but there is a lot of mystery surrounding the selection process. Sarah breaks it down for us into actionable steps and takes us behind the curtain to the decision making process at one of the industry’s most influential publications. Get ready, Rockstars, this is a good one!



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Our Guest – Sarah Love

Sarah Kay Love Headshot

Sarah Kay Love is a Creative Consultant, specializing in content strategy and digital marketing, devoted to helping companies build brands that differentiate themselves and increase business.

After working for InStyle magazine and “America’s Next Top Model”  photographer Nigel Barker, she became a lover of all things weddings and spent five years at The Knot magazine producing and curating visuals on a variety of media platforms from print to digital editorials, covers, advertising campaigns, and social media channels. She also spearheaded the real wedding and styled shoot submission process for the national and regional magazines.

Sarah is now combining her unique skill set and sharing her knowledge with wedding photographers and professionals to help them develop skills to grow their digital presence, get published, drive revenue and stand out in a saturated market.

website: www.sarahkaylove.com
Instagram: @sarahkaylove
email: sarah@sarahkaylove.com

Key Takeaways:

  • After the wedding, it’s often too late to make a solid plan for submission. Start early!
  • Photographers and Wedding Planners should add a “personal details” questionnaire to their workflow to maximize their ability to get the shots you need in order to write a compelling story to accompany the images.
  • There are so many factors to the slection process: Geography, type of venue, diversity and inclusion, color palette, and all the fine details! Please don’t htake it personally if your work isn’t accepted for a feature.
  • Photographers: Wedding photos should have at least 3 colors from the palette in each photo. Choose your First Look and Portrait locations with the color palette in mind to create an overall cohesive look.
  • Have a “goal publication” in mind for your work, even before the wedding day.

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Episode 52: Book Club: ‘The Big Leap’

Episode 52: Book Club: 'The Big Leap'

Episode 52: Book Club: ‘The Big Leap’ by Gay Hendricks

Rockstars, this is our very FIRST Book Club episode! We chose this self-help/business book because it tackles so many entrepreneurial “issues.” We dive into the Zone of Genius vs. Zone of Excellence – and what it means for your business. And we deep dive into the Upper Limit Problem too. Have you ever been unable to enjoy your own successes? Well, friend, you may have an Upper Limit Problem. Let’s talk about it! So, listen in and let us know how YOU liked this book selection! And … if you didn’t read the book, that’s okay too. There are so many amazing tips in this episode, don’t miss it!



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Key Takeaways:

  • Upper Limit Problem: The false belief that you are not deserving of your accomplishments, and so you self-sabotage.
  • Zone of Genius vs. Zone of Excellence: Identify what kind of work lights you up and flows freely, and do more of that. Staying in your Zone of Excellence feels good, but to really be successful, you must work within your Zone of Genius.
  • Einstein Time: the idea that time does not control us, rather WE control our time. Kind of an esoteric idea, really. But working on your relationship with time is one of the major struggles of the entrepreneur.
  • Ultimate Success Mantra (USM): “I expand in abundance, success, and love every day, as I inspire others to do the same.”

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Episode 51: Managing a Facebook Group for Your Business

Episode 51: Managing a Facebook Group for Your Business

Episode 51: Managing a Facebook Group for Your Business

Have you ever considered running a Facebook group for your business? Mindy breaks it all down for you today: why it is a great idea, who you can serve and how it can benefit your business, and how running a group can position you (or train you!) to step out as a leader in your online community. Let’s be real: Everyone is on Facebook – and that’s not changing anytime soon – so why not capitalize on the mindless scrolling you do every day? Let’s get to it, Rockstars!


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Key Takeaways:

  • Starting a Facebook group can position you as a Leader in your community.
  • Facebook groups can be business to business or business to client, depending on your biz and your niche.
  • Posting “conversation starters” is a great way to keep your group engaged and active.
  • Recruit loyal group members as group admins to lighten the load of the workflow. Or you can hire a VA (virtual assistant) for this as well.
  • Respond to all the posts! It’s one of the primary struggles of group owners, but also your biggest responsibility as a group owner.

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**BOOK CLUB**
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We are reading “The Big Leap” for our very first book club selection, and will discuss it during our April 24 episode! If you would like to read along with us, you can purchase a copy of the book through Amazon here:

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Episode 51: Managing a Facebook Group for Your Business

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Episode 50: Luxury Weddings Vs Premium Weddings

Episode 50: Luxury Weddings Vs Premium Weddings

Episode 50: Luxury Vs. Premium Weddings

Have you ever thought to yourself “It would be so nice to only do 10 weddings a year … as long as they are luxury weddings?” Well, today we are talking about the differences between the Luxury market, the Ultra-Luxury Market and the Premium Market. What does it all mean? Who should you be marketing to? What audience should you be serving? We break it down for you to the nitty-gritty. You may leave this episode with a new outlook on your ideal client! Listen in, Rockstars!



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Key Takeaways:

  • Only 5% of weddings per year are in the Ultra-Luxury tier (budgets of $500,000 +)
  • Luxury Wedding budgets fall between $96,000 – $500,000, with the highest percentage of those weddings falling in the $125,000 – $250,000 range.
  • Millennials don’t like the word “luxury”, consider taking it out of your branding.
  • Show the “luxury” in the quality and style of your work, but please don’t call yourself “luxury”

We Mentioned:
(This section may contain affiliate links)

**BOOK CLUB**
(This section contains affiliate links)

We are reading “The Big Leap” for our very first book club selection, and will discuss it during our April 24 episode! If you would like to read along with us, you can purchase a copy of the book through Amazon here:

Thanks for Listening!

To help us out …

Episode 50: Luxury Weddings Vs Premium Weddings