Episode 53: How to Intentionally Submit to Blogs with Sarah Love

Photographers, listen up! This one is for you! (um, and also planners and anyone who wants to be published … so … everyone.) Today we welcome our special guest, Creative Consultant Sarah Love, formerly of The Knot, to teach us all about submitting your real weddings to blogs. We all know that getting featured is essential to a successful and profitable wedding business, but there is a lot of mystery surrounding the selection process. Sarah breaks it down for us into actionable steps and takes us behind the curtain to the decision making process at one of the industry’s most influential publications. Get ready, Rockstars, this is a good one!

Listen on AppleOur Guest – Sarah Love

Sarah Kay Love is a Creative Consultant, specializing in content strategy and digital marketing, devoted to helping companies build brands that differentiate themselves and increase business.

After working for InStyle magazine and “America’s Next Top Model”  photographer Nigel Barker, she became a lover of all things weddings and spent five years at The Knot magazine producing and curating visuals on a variety of media platforms from print to digital editorials, covers, advertising campaigns, and social media channels. She also spearheaded the real wedding and styled shoot submission process for the national and regional magazines.

Sarah is now combining her unique skill set and sharing her knowledge with wedding photographers and professionals to help them develop skills to grow their digital presence, get published, drive revenue and stand out in a saturated market.

website: www.sarahkaylove.com
Instagram: @sarahkaylove
email: sarah@sarahkaylove.com

Key Takeaways:

• After the wedding, it’s often too late to make a solid plan for submission. Start early!
• Photographers and Wedding Planners should add a “personal details” questionnaire to their workflow to maximize their ability to get the shots you need in order to write a compelling story to accompany the images.
• There are so many factors to the slection process: Geography, type of venue, diversity and inclusion, color palette, and all the fine details! Please don’t htake it personally if your work isn’t accepted for a feature.
• Photographers: Wedding photos should have at least 3 colors from the palette in each photo. Choose your First Look and Portrait locations with the color palette in mind to create an overall cohesive look.
• Have a “goal publication” in mind for your work, even before the wedding day.

We Mentioned:

• The Knot Real Weddings Blog
• Two Bright Lights  (Use Sarah’s code for a discount: SarahLove10)
• Junebug Weddings
• Martha Stewart Weddings / Real Weddings

Thanks for Listening!

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